Pay Per Click

Pay-per-click (PPC) marketing is perfect for fast acting results as it allows you to run highly responsive marketing campaigns consisting of traffic which is driven instantly to your website through keywords you want to be found on. 

Pay per click marketing in simple terms are the Sponsored Links�or ‘Sponsor Results�you will see when you type in any search term within the Google or Yahoo search engine. The originality of paid search is the way that the marketing works. Pay per click is a marketing model driven by the activities of the ‘searcher� Unlike other marketing campaigns, Paid search marketing is not intrusive. The visitor is the individual in control as the paid search results are driven by their search query. Anybody searching under your key terms has a vested interest in your service/products.

DiabloOnlineMarketing offer the following paid search services.

Keyword research:

Keyword research is the practice used by us pay per click professionals in order to find and research actual search terms of which people enter into the search engines when looking for a typical outcome. Our keyword research is extensive and relevant only to your business needs. Our knowledge of PPC enables us to find the correct long tailed keywords, related only to the desired traffic you want to attract through PPC.

Competitor analysis

We believe competitor analysis is a crucial fundamental principle of our PPC activity. DiabloOnlineMarketing has numerous tools at our disposal in order to analyse the trends, activities and related keywords your competitors are bidding upon. This knowledge of the competitors allows us to build upon their searches to enable your pay per click campaign to become more profitable. Our extensive research into your field (particularly your rivals) enables you to be at the forefront of your potential consumers mind.

Keyword generation

One of the key principles of pay per click marketing is to be seen where your competitors are not. DiabloOnlineMarketing believe strongly in defining those key terms which may be unseen by those competitors. DiabloOnlineMarketing has access to extensive keyword generation tools along with knowledge gained throughout success ppc management in the past. This knowledge enables us to generate detailed and cost efficient keyword lists to help drive relevant traffic to your website, thus delivery sales/leads to our customers.

PPC Ad Production

When implementing a successful paid search campaign it is crucial to produce ad text which will drive the visitors to your website. Ad text is essentially one of the most important components of Pay per click marketing as it’s what entices the consumer to your website. DiabloOnlineMarketing has knowledge of producing successful ad text to drive traffic to numerous websites and have the relevant experience at what works and what doesn’t work

Conversion Tracking

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Landing Page Analysis

In paid search a landing page is the page that appears when a potential customer clicks on the paid search advertisement. Part of the DiabloOnlineMarketing process is identifying the best landing pages on your website for the relevant search terms. For example: If the consumer searched for Retro footwear then the landing page would need to be relevant to the keywords used. Merely sending the consumer to the websites homepage will increase the amount of people who then navigate away from the page. Having the paid search ad navigating to a page optimised for relevance to the search term will help increase the conversion rate.

Analytical Reporting

As part of paid search marketing DiabloOnlineMarketing offer all clients bi weekly or monthly reports on the campaigns. These reports consist of the level of click through, revenue achieved, impressions per key word, return on ad spend to name a few. The reports outline in depth the performance of the accounts. This enables the clients to have an in depth view of the ppc activity and enables them to make any recommendations for future months.

Campaign Management

Campaign management involves the continued monitoring on a daily basis of campaigns including max cost per click, keyword refining, implementation of negative keywords and the monitoring of underperforming key search terms. In a nutshell campaign management is making sure our hard work becomes fruitful and we build upon what we already have. Campaign management is a daily job which in principle is the process of everything involved within running a success PPC campaign.